Direct: E-mail’s Killer ROI Less Lethal by the Year: DMA
Nick
· 1 year ago
Ken - Just wanted to point out a typo (I think).
"Catalog marketing delivered $7.28 for every dollar spent in 2008 and is projected to deliver $725 for every dollar spent in 2009, according to the DMA."
That should be $7.25 not $725 correct?
Brian
· 1 year ago
Do the budget forecasts take the recent economic crisis into consideration? I would think that budgets are shifting to online channels due to cuts.
jeff m
· 1 year ago
It depends what the heck you selling. Items or services with high costs, long buying cycles or very focused - tend to do best with email. Soap, not so much.
wrapman
· 1 year ago
Companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website. You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
Phil Novara
· 5 months ago
I like the site...maybe I will look into this in the future.
I am still new to all this.
Robert T
· 6 months ago
These stats are great, thanks for posting them. Very valuable information. Obviously it's worth running newsletters for a while still!
Indiemark
· 2 months ago
Their survey should be titled "Email Marketing, 2x the ROI."
In any case, I'd take this new DMA prediction with a gain of salt; since the late 90's they have consistently underestimated and devalued email as a marketing medium.
Brad
· 2 weeks ago
While I certainly agree that the ROI associated with e-mail has gone over the years, it still remains a highly effective advertising medium. If you compared the amount of money my company budgets for email marketing compared to the ROI, it really becomes effective. For us, far more effective than direct mail, catalog marketing, and outbound calling (both warm and cold). Deliverability issues seem to be the biggest hurdle we face with email marketing. The days of having a highly responsive list of repeat customers seems to have become very scarce. Now we have to focus on both building the list while retaining as many existing email clients as possible. Personally, I liked the "old days" when you really didn't have to work as building a list and repeat customers were much easier to come by.
All Comments
"Catalog marketing delivered $7.28 for every dollar spent in 2008 and is projected to deliver $725 for every dollar spent in 2009, according to the DMA."
That should be $7.25 not $725 correct?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
I am still new to all this.
In any case, I'd take this new DMA prediction with a gain of salt; since the late 90's they have consistently underestimated and devalued email as a marketing medium.