http://directmag.disqus.com/enTue, 18 Nov 2008 13:12:44 -0000http://directmag.com/mag/marketing_direct_coverage/#comment-3880490<p>Insurance direct mail typically runs the creative gamut from boring to deadly dull. The Limra study found that the most important aspect of a mailing's effectiveness was its timing-the prospect was ready to buy. Other important factors were attractiveness, price, the clearness of the offer, familiarity with the company and that no medical tests were required.</p>Motorcycle InsuranceTue, 18 Nov 2008 13:12:44 -0000